The #1 Team in Philly


Jeff Rivera

Jeff Rivera, General Manager of Fortaleza, has 14 years of fitness center experience and is certified through AAAI as a personal fitness trainer and USA Weightlifting as a Sports Performance Coach. Jeff enjoys teaching and educating members and amatuer athletes.  He prides himself on providing the highest level of excellence to people of all fitness levels.  Whether you are highschool athlete, a mother looking to rebound after having children or a senior wanting to regain strength and improve your quality of life, Jeff has years of experience and a track record of acheiving positive outcomes.  If there are any questions or concerns please feel free to share them with Jeff here at the club or email him at

Barbie Texidor

Barbie Texidor, Group Exercise Director at Fortaleza, began her fitness journey when 7 years ago she was diagnosed with cancer.  When doctors gave her the news she fell into a depression combined with anxiety for over 5 months, until one day she woke up and thought, "I can't keep living like this, I have 3 beautiful children that I would love to see grow up, finish school, have careers and give her grand children."  She made a visit to GNC where she was told by the cashier to join a gym and that may help her depression.  Barbie had an operation and was cleard by her doctor.  She then joined her local YMCA and was involved with the YMCA as a member and an employee for over 5 years.  Barbie's passion for fitness developed and became so strong that she attended Cumberland County College to pursue a career in Personal Fitness Training.  After becoming certified as a Fitness Trainer she obtained more certifications with Zumba.  Barbie is certified in Zumba and Zumba Toning. Her goal is to move everyone she's in contact with and leave them with her inspiring story.  "No matter what situation or circumstances you face in life, NEVER GIVE UP!"

Giovany Gonzalez

Giovany Gonzalez, Certified Personal Fitness Trainer at Fortaleza, is certified through AAAI and has transformed his own body losing over 40lbs! Gio shares his inspiration with all of his clients and has transformed not only himself but many others.  He specializes in group exercise training, kids fitness programs, weight training and more.  Gio also provides macronutrient coaching, customized meal plans and customized workout plans all catered to his clients needs.  He's interested in motivating and pushing others to reach their goals and help them live healthier lifestyles.  If interested please contact Gio @  


Carlos Maldonado

Carlos Maldonado, Certified Personal Fitness Trainer at Fortaleza, is certified through AAAI.  He's been a member at Fortaleza since 2006.  He believes that exercise can transform your life and your reality.  Changing your view on the world and your surroundings.  Carlos feels exercise can change your mood and relieve stress from everyday life and help you to clear your mind and stay focused on your goals.  As a personal trainer Carlos is here to help you reach your goals and is dedicated and consistent.  His motto: "Pain is temporary, quitting last forever." 




Alicia Freeman

Allow me to introduce myself to you. My name is Alicia Freeman and I am a certified personal fitness trainer and kick boxing instructor. I have been involved with kick boxing and martial arts since 2000 and have lost weight through the years along with a healthy diet. What motivated me to get involved in the fitness industry was my own journey of weight loss. I once weighed 243 lbs. I would go clothes shopping, try on clothes and when I’d look in the mirror it was the worst feeling in the world. I would see beautiful clothes for women, but my body wasn’t fit to wear any of it. I then began attending weight loss and healthy lifestyle studies at the University of Pennsylvania and Temple University. I filled my brain with lots of knowledge and information. Shortly after, in November of 2006, I began my healthy lifestyle change. By the summer of 2007 I lost over 100 lbs! I know what it feels like to be overweight or obese. It’s depressing and can lead to further health problems and eating disorders. I’ve been there and this is why I love what I do. Let me help you in your journey. I can give you the tools and the knowledge to turn your life around. I’m a mother of 7 children so if I can do it so can you! Fitness is my passion and I look forward to sharing it with you.

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